Gone are the days when traditional
marketing was the only way to lure customers towards one’s business. The advent
of technology has resulted in giving birth to social media marketing, a
marketing phenomenon which enables businesses to reach a larger target
audience, irrespective of the geographical borders, and to convey their message
through various campaigns which are run on social media.
This type of marketing is used to
portray your brand in a different light; which enchants potential lead towards
itself who are then converted into customers by using various marketing
tactics. For instance, for a hotel business, the ground that social media
marketing offers to play around is incredible. This is because a hotel business
is a service business whose entire efforts revolve around the provision of
quality experience.
Are you someone who wants to ensure
that the services provided by your hotel business are engraved in the minds of
those guests you have already served? Do you want to attract other people towards
your hotel? If your answer is in the affirmative to any of these questions,
then read along to know 4 reasons why a hotel business needs social media
marketing.
1. It builds brand loyalty
Active social media profiles for a
hotel business is one of the perfect ways to gain customer loyalty. This is
because when you engage and interact in a meaningful way with your target
audience, you are able to convey your unique message and create a unique
position in the mind of consumers.
2. It will get you more
sales
How? It is pretty simple. When you
hook your audience through continuous, meaningful posts it not only keeps your
hotel brand on the front of their mind but it also provides you with the
opportunity to provide them with incentives to buy in the form of coupon codes
etc.
3. It helps you to get
noticed at events and even generate earned media coverage
If your hotel is hosting a charity
fundraiser or a major trade show, there is no better way to leverage your
presence than with the help of social media. You can make people aware of your
events through press releases and even by showing a live broadcast of your
event in social media.
4. If you’re doing it right,
social media will lead to real relationship building
One of the major attractions of
social media is that you not only get the opportunity to share your hotel’s
story with your customer base but you also get the chance to hear what your
guests have to say about your hotel. Social media marketing allows you to get
insights from your customer's daily lives which you can then use to alter or to
further strengthen your marketing strategy.
Think of any other reason because of
which social media marketing is important for a hotel business? If yes, then do
share it with us in the comments section below.
Gone are the days when traditional
marketing was the only way to lure customers towards one’s business. The advent
of technology has resulted in giving birth to social media marketing, a
marketing phenomenon which enables businesses to reach a larger target
audience, irrespective of the geographical borders, and to convey their message
through various campaigns which are run on social media.
This type of marketing is used to
portray your brand in a different light; which enchants potential lead towards
itself who are then converted into customers by using various marketing
tactics. For instance, for a hotel business, the ground that social media
marketing offers to play around is incredible. This is because a hotel business
is a service business whose entire efforts revolve around the provision of
quality experience.
Are you someone who wants to ensure
that the services provided by your hotel business are engraved in the minds of
those guests you have already served? Do you want to attract other people towards
your hotel? If your answer is in the affirmative to any of these questions,
then read along to know 4 reasons why a hotel business needs social media
marketing.
1. It builds brand loyalty
Active social media profiles for a
hotel business is one of the perfect ways to gain customer loyalty. This is
because when you engage and interact in a meaningful way with your target
audience, you are able to convey your unique message and create a unique
position in the mind of consumers.
2. It will get you more
sales
How? It is pretty simple. When you
hook your audience through continuous, meaningful posts it not only keeps your
hotel brand on the front of their mind but it also provides you with the
opportunity to provide them with incentives to buy in the form of coupon codes
etc.
3. It helps you to get
noticed at events and even generate earned media coverage
If your hotel is hosting a charity
fundraiser or a major trade show, there is no better way to leverage your
presence than with the help of social media. You can make people aware of your
events through press releases and even by showing a live broadcast of your
event in social media.
4. If you’re doing it right,
social media will lead to real relationship building
One of the major attractions of
social media is that you not only get the opportunity to share your hotel’s
story with your customer base but you also get the chance to hear what your
guests have to say about your hotel. Social media marketing allows you to get
insights from your customer's daily lives which you can then use to alter or to
further strengthen your marketing strategy.
Think of any other reason because of
which social media marketing is important for a hotel business? If yes, then do
share it with us in the comments section below.
